This Cookie Policy explains how Bunjee Platforms Ltd (trading as Smart Alarms, Company No. 14213818, ICO registration ZB510934) uses cookies and similar tracking technologies on smart-alarms.co.uk. It should be read alongside our Privacy Policy, which describes how we handle personal data collected through these technologies.
We operate a strict opt-in model: no analytics or advertising cookies are placed on your device unless you explicitly select “Accept All” on the consent banner displayed on your first visit to this Website.
2. Strictly Necessary Cookies
Strictly Necessary
Strictly necessary cookies are indispensable to the operation of this Website. They enable core functions including form submission processing, contact record deduplication, and the storage of your consent decision. Because these cookies are essential, they are activated regardless of your consent choice and cannot be disabled through our cookie banner. They collect no information used for advertising and do not track your activity across other websites.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
hubspotutk | HubSpot Inc. | Identifies a returning visitor and associates a form submission with an existing CRM contact record in order to prevent duplicate enquiries. Essential for the correct processing of your submission. | 13 months |
__hstc | HubSpot Inc. | Main HubSpot tracking cookie. Stores a unique visitor identifier, the time of first visit, the time of the last visit, and the current session start time. | 13 months |
__hssc | HubSpot Inc. | Session cookie used to track session number and timestamps. Increments with each page view within the same session. | 30 minutes |
__hssrc | HubSpot Inc. | Used to detect whether the visitor has restarted their browser. If absent at session start, HubSpot treats the visit as a new session. | Session |
sa_cookie_consent | Bunjee Platforms Ltd (local storage) | Records your cookie consent decision (accept or deny) so that the consent banner is not displayed on every subsequent page visit. | Until manually cleared |
cf_turnstile (session) | Cloudflare, Inc. | Bot-detection service used on our security audit form to verify that submissions originate from human visitors. Session-scoped; no cross-site tracking. | Session |
3. Performance and Analytics Cookies
Performance — Consent Required
Performance cookies collect anonymised or aggregated information about how visitors use this Website, including which pages are visited most frequently, how long sessions last, and from which sources traffic originates. This data is used solely to improve the Website and its content. Performance cookies are only activated where you have consented by selecting “Accept All” on our consent banner.
Google Analytics 4 (GA4) — provided by Google LLC. We use GA4 to analyse visitor behaviour on this Website. To ensure maximum user privacy, we have actively disabled Google Signals, User-Provided Data Collection, Granular Location tracking, and all Ads Personalisation features within Google Analytics. GA4 collects strictly aggregated, anonymised data. Furthermore, we have configured our analytics data retention to definitively delete all user and event data after 2 months (60 days), and this retention period does not reset upon new user activity.
We implement Google Consent Mode v2, which governs the four independent consent signals that determine the scope of Google's data collection and processing: analytics_storage, ad_storage, ad_user_data, and ad_personalization. All four signals are set to denied by default and are only upgraded to granted upon the User's acceptance of cookies. Google processes data in accordance with its own Privacy Policy.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google LLC | Registers a unique identifier used to generate statistical data on how the visitor uses the Website. | 2 months |
_ga_[ID] | Google LLC | Used by Google Analytics 4 to maintain session state across page requests. | 2 months |
4. Targeting and Advertising Cookies
Targeting — Consent Required
Targeting and advertising cookies are used to measure the effectiveness of our paid advertising campaigns and to enable the delivery of relevant advertising to users on third-party platforms. These cookies are only activated where you have consented by selecting “Accept All” on our consent banner. If you select “Deny”, none of the technologies described in this section will be loaded or activated.
Meta Pixel — provided by Meta Platforms, Inc.
The Meta Pixel is a piece of JavaScript code embedded in this Website that enables us to:
- measure the efficiency and reach of our paid advertising campaigns running on Meta's platforms, including Facebook and Instagram;
- track conversion events — specifically, the completion of our property security audit form — to understand which advertisements generate customer enquiries;
- build anonymous audience profiles based on Website interactions, enabling us to deliver relevant advertisements to users who have previously demonstrated an interest in smart home security services on Meta's advertising network; and
- construct “lookalike audiences” — cohorts of new users sharing behavioural characteristics with previous visitors — to extend our advertising reach to prospective customers in a targeted and cost-efficient manner.
Where a User submits an Enquiry and marketing consent is active, we transmit cryptographically hashed (SHA-256) versions of the User's name, email address, telephone number, and postcode to Meta via Manual Advanced Matching. The SHA-256 algorithm converts personal data into an irreversible fixed-length code before transmission; Meta uses this data solely for the purpose of matching the conversion event to a Meta user account for measurement and attribution purposes. This processing is carried out in accordance with Meta's Data Policy.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta Platforms, Inc. | Used by Meta to identify and distinguish browsers for advertising measurement and campaign delivery across Meta's products and services. | 3 months |
_fbc | Meta Platforms, Inc. | Records click attribution data from the last Meta advertisement via which the visitor arrived at this Website. Set only when the visitor arrives via a Meta-hosted advertisement link. | 2 years |
6. Amendments
We reserve the right to amend this Cookie Policy at any time to reflect changes in our use of tracking technologies, our advertising practices, or requirements of applicable law. The date of the most recent revision is stated at the top of this page. We recommend that you review this policy periodically.
7. Contact
Any queries regarding this Cookie Policy should be directed to:
Bunjee Platforms Ltd (trading as Smart Alarms)
Email: [email protected]
Registered Office: Flat 1, 275 New North Road, London, N1 7AA, United Kingdom
Company No.: 14213818 | ICO Registration: ZB510934